The Impacts of Reverend Homer A. Barbees Speech in...

The fifth chapter of Invisible Man finds the Narrator sitting in chapel utterly entranced by the words of Reverend Homer A. Barbee, who engages the audience by beautifully eulogizing the life and death of the schools beloved founder many years before. After the speech the narrator says, For a few minutes old Barbee had made me see the vision and now I knew that leaving the campus would be like parting of the flesh (120). Barbee made the Narrator want to be a part of this vision more than anything, and even worse, he made him want something he couldn’t have. Yet, moments later, the Narrator ...hurried past the disapproving eyes of teachers and matrons, out into the night (121). This is a contradiction with his desire to be a part of this vision because he is running away from the very institution that’s supposed to make this possible. He also finds himself resenting the address in a way. Possibly because it was too much of what he wanted. One part of this reaction is c ertainly his not wanting to leave, but knowing he will be forced out. Yet, on another, as of yet undefined level the Narrator is for the first time reacting against the novels recurring theme of rhetoric as a manipulative device of power and control. The speech is more or less a positive reflection on the Founder’s life that tends to leave out any challenges. Or even evidence of perseverance through challenges, which would have seemed to give him ethos with his audience. The Narrator has been made to

Consumerism In Fight Club - 1485 Words

With our lives being revolved around materialism, consumerism may cause the destruction of one’s perspective on their contribution to society. This notion was exemplified by Chuck Palahniuk’s book Fight Club, which was adapted into a film in 1999 directed by David Fincher. In the plot of this film, the narrator is a gray-collar worker named Jack who formed an underground organization with his alter-ego Tyler which evolved into Project Mayhem (counter-ideology), where they practiced minimalism and challenged against large corporations that controlled the minds of society. As the movie progressed, Tyler demonstrated his own ideology and influenced Jack to act accordingly but as a result, he refuted parts of the ideology and consequently†¦show more content†¦Without these elements, one will find themselves in a frustrating situation and most likely to turn to becoming deviant. This is evident in a part of the film where Tyler operated a factory to make and sell so ap using human fat, demonstrating that deviance was the only choice for him to obtain the â€Å"American Dream†. In the film, the narrator believed that he wasn’t capable of escaping conformity himself which led the creation of Project Mayhem, where Tyler encouraged gray-collared working members of society to reject the society’s idea of success (American Dream) and replaced it with the ideas of his own. Essentially, Tyler created his own reality to escape the conventionalism. Social facts are patterned ways of acting, thinking and feeling that exist outside any individuals but exert social control over people. (Steckley 2017) There are 3 characteristics. It was developed prior to and separated from any individuals, a characteristic of a specific group and a constraining force that pushes an individual to act a certain way. (Steckley 2017) We can see advertisements and magazines as significant factors as social facts. The occurrence of role exit may have created the loss of masculinity. In the film, there was a moment where Tyler (figment of imagination) and Jack talked about how Tyler’s father left the family early and how the father was unable to answer Tyler’s curiosity. Tyler asks Jack What if God doesn t want you? What if you areShow MoreRelatedFight Club Consumerism Analysis1121 Words   |  5 PagesDavid Fincher’s Fight Club is praised by fans and critics alike as one of the most impactful representation of society in film. The film follows Jack, the narrator and main character, as he teams up with a newfound acquaintance named Tyler Durden to form an underground fight club for men who are bored of their mundane lives(Fincher 1999). As Durden becomes more of a dominant personality, Fight Club evolves to Project Mayhem, multi-celled secret society of oppressed gray-collar workers whose purposeRead MoreEssay on Criticisms of Consumerism and Materialism in Fight Club1134 Words   |  5 Pagesconsumerist criteria; seeking the false promise of the American dream. This is the reality presented in Fincher’s Fight Club (1999), one of â€Å"the rawest, most hot-blooded, provocatively audacious, dangerous movies to come of out Hollywood† (Morris, 1999). Through the diverging personalities of the films central characters, Fincher provides a satirical analysis and powerful criticism of consumerism, â€Å"echoing countless social critics who bemoan the emasculating effects of consumer culture on once self-definedRead MoreFight Club By Chuck Palahniuk1138 Words   |  5 Pagessociety is essentially powered by consumerism, capitalism, and the media; supplying people’s thoughts, behaviors, feelings, and lives. The psychological novel, Fight Club, by Chuck Palahniuk, uses a man’s need for a male role of identity to fit in into society as a way of showing how consumerism can be threatening a man’s identity and masculinity. P alahniuk explores the life of a man who in an attempt to break free of a capitalist society forms a clandestine â€Å"fight club† as a form of rebellion towardsRead MoreMasculinity As An Essential Merit Of Identity1740 Words   |  7 Pagesevery person has heard the quote â€Å"the first rule of fight club is you do not talk about fight club†, a line from a film that’s widely known for its mind-bending plot that’s a blend of dark comedy, psychological thriller, and drama (Linson Fincher, 1999). Despite its entertainment value, many fail to see the films in-depth social commentary on life in post-modern America. I saw that the film subtly skewers many aspects of life today such as consumerism, morality, organized religion, pop culture; andRead MoreFight Club Analysis1745 Words   |  7 PagesFight Club There is enough on earth for everybodys need, but not for everyones greed.† Mahatma Gandhi This quote fits perfectly on me. Even though I have enough clothes to last an entire lifetime, yet I keep finding myself at the mall, buying things I simple do not need at all. And I am not the only one, millions of people is doing the same thing. It is because we need certain things: we desire different certain things. Now what is that problem called? Consumerism. Modern society is basedRead MoreFight Club Movie Analysis Essay1501 Words   |  7 PagesKory Weener Film Review 2 Fight Club is a psychoanalytical film that addresses the themes of identification, freedom and violence. It acknowledges Freud’s principle which stresses that human behavior is the result of psychological conflicting forces and in order to analyze these forces, there needs to be a way of tapping into peoples minds. The narrator tells his personal journey of self-discovery through his alter ego and his schizophrenic experiences. The movie isRead MoreMovie Analysis : Fight Club 1423 Words   |  6 PagesFight Club (1999. Fincher. D), is a film about the alienation and search for self of the character known only as the narrator. The males featured within the film all partake in fighting each other in order to assert their masculinity and in turn find that sense of self. The narrator begins the film as an insomniac, but as the film runs on we actually come to see his personality has been fractured by the alienation that he experiences. It becomes evident that the narrator and the majority of malesRead More Analysis of â€Å"Fight Club† Essay1239 Words   |  5 PagesAnalysis of â€Å"Fight Club† For years David Fincher has directed some of the most stylish and creative thrillers in American movies. His works include: Aliens 3, Seven, The Game and Fight Club. Each of these films has been not only pleasing and fun to watch but each has commented on society, making the viewers think outside the normal and analyze their world. Fight Club is no exception, it is a multi-layered film with many subplots and themes, but primarily it is a surrealistic description of theRead MoreFight Club : A Marxist Lens1501 Words   |  7 PagesWritten in 1996, Fight Club expresses the issues of its time with Palahniuk using a Marxist lens to express the evils of capitalist society in relation to loss of identity in a society built on achieving relative gains with those at the top benefiting at the expense of those at the bottom. The 1990s was a decade of excess , where people became fixated on consumerism, which, characterised the period as one of social disconnection, recklessness and greed , de stroying moral values and widening theRead MoreFight Club By David Fincher1041 Words   |  5 Pages His mind was cuffed onto the desperation of consumerism. A man in David Fincher s film, Fight Club, has fallen into the world of materials and perfection. As he became a slave of common franchises around him, the narrator strived to get it all. However, no matter how many things he bought, never had he achieved the definition of satisfaction. People rely on profit and possessions to be happy, but does it really help? Fight Club carries philosophical messages about money and materialism to the capitalist

The Rise and Fall of Enron Free Essays

The meteoric rise and fall of Enron is one of the most notorious tales in the history of corporate America. Enron was the seventh-largest company in the United States in 2000 and ‘Fortune’ magazine had declared it as America’s â€Å"most innovative company† for six straight years; its share price had climbed from $ 10 a share in 1991 to over $ 90 a share in August 2000 while its revenue jumped to more than $100 billion. (â€Å"Rise and Fall of an Energy Giant†) No one could have predicted that before the end of the following year the â€Å"rising star† of corporate America would be filing for bankruptcy, shaking investor confidence to the core and signalling the end of the longest bull-run in the American stock exchange’s history. We will write a custom essay sample on The Rise and Fall of Enron or any similar topic only for you Order Now The ramifications of the dramatic collapse still reverberate in global financial and energy markets as well the U.S. courts, where a number of former Enron managers face serious criminal charges. This fairy tale rise and ignominious fall of Enron is the subject of this paper. The Pipeline and Energy Company: Enron Corporation was formed as a result of a 1985 merger of Houston Natural Gas (HNG) and InterNorth-a Nebraska based gas pipeline company. Kenneth Lay, CEO of HNG, became Enron’s first CEO and proceeded to make it the first nationwide natural gas pipeline. Enron soon became involved in in the transmission and distribution of electricity in addition to gas in the US as well as the development, construction, and operation of power plants and pipelines worldwide. Its profits were, however, modest as in those days, energy was a government-sanctioned monopoly. (Lindstorm) Taking Advantage of Deregulation: Things began to change as the gas and electricity sectors were deregulated by the early 1990s. Kenneth Lay decided to take advantage of the deregulation and hired Jeffery Skilling a young consultant with a banking and liability management background, in 1990-making him the CEO of a new division in Enron- the Enron Finance Corp. The duo proceeded to transform Enron from a ‘boringly predictable’ and regulated Gas Company into one of the largest energy traders in the US that would eventually dominate the trading of energy contracts and financial instruments known as derivatives. Trading Becomes the Mantra: As Enron’s revenues sky-rocketed in its initial forays into wholesale buying and selling of gas and electricity, Skilling was emboldened to extend the trading concept into almost any commodity that could be traded, i.e., futures contracts in coal, paper, steel, water and even weather. Taking advantage of the growing use of the Internet, Enron started Enron Online (EOL) in October 1999-an electronic commodities trading Web site that was hugely successful almost overnight. Skilling hired the brightest talent from the top MBA schools and turned them into high-flying traders with incentives to â€Å"eat what they killed.† (Thomas, para on â€Å"The Best, the Brightest†¦Ã¢â‚¬ ) While the company grew rapidly through the 1990s, â€Å"some of the worst manifestations of its culture-obsessions with bonuses, the stock price and exotic accounting-were also growing, and out of control.† (Fowler, â€Å"Enron’s Implosion†¦Ã¢â‚¬ ) Enron did make huge profits for a short while due to highly volatile energy prices, and there was widespread perception in the company about the unlimited potential of online trade and technology innovations such as the broadband. Things started to change in the late 1990s. Other energy companies such as Dynergy, Duke Energy, and El Paso had entered the field of energy trading and the competition started to eat into the huge profit margins of Enron. Other factors such as falling energy prices in early 2001, the approaching worldwide recession and the broadband bubble burst began to work against Enron’s ‘dream’ run. The company, in the meantime, had embarked on a culture of cutting trading deals that had a momentum of its own that was hard to stop. Disregarding Ethics: Ethics at Enron was put on the back-burner as its corporate culture was focused on making â€Å"deals† and increasing Enron’s share value. Skilling was relentless in his push for creativity and competitiveness, giving rise to â€Å"a growth-at-any-cost culture,† overriding all checks and balances, and suppressing all voices of caution. (Fowler) Its ‘ethics’ was personified by Kenneth Lay’s exercising of his stock options and pocketing profits, even as he was promoting Enron shares as a bargain to employees. It was also reflected in the action of some Enron executives who pressurized a brokerage company to take action against a broker who advised some Enron workers to sell their shares. (Wee, â€Å"Corporate Ethics†) Dubious Accounting: It was hardly surprising, therefore, that several Enron resorted to â€Å"innovative† accounting practices to show inflated profits and hiding their losses. Under Andrew Fastow (Enron’s Chief Financial Officer) personal guidance, the company made use of thousands of Special Purpose Entities (SPEs), some of them owned by Fastow himself, to â€Å"park† its troubled assets that were falling in value, so that the balance sheet continued to show growing profits. Conflict of Interest: Despite serious accounting irregularities, no one was prepared to blow the whistle because of conflicts of interest of several key players. Enron’s auditor, Arthur Anderson was also its consultant and stood to gain from ‘seeing no evil’; Kenneth Lay was busy exercising his stock options before the share value fell. J.P. Morgan, while underwriting bonds for Enron, was involved in trading derivatives contracts with the company and had a substantial share in Enron stock. Andrew Fastow was making millions in profits by doing business with the firm through secret limited partnerships. As a result, although the fall of Enron when it filed for bankruptcy in December 2001 seemed stunningly sudden to most people, conditions for the collapse had been brewing for a long time. How to cite The Rise and Fall of Enron, Essay examples

Technologies Affecting Media Producers and Consumers

Question: Drawing on relevant research critically discuss how new media technologies have blurred the lines between media consumers and media producers. How has this phenomenon impacted on media audience research? Answer: Literature review This paper consists of details regarding the impact of novel technologies upon the relationship amid the media users and sellers. Also a critically review of all the media effects and theories have been done and even proper theoretical approaches reinforcing active spectators studies have also been taken into consideration. I would also discuss all the current studies that have explored media influence, looking into the methodological looms plus also observing many ways through which the media are asserted to have vast impact upon peoples life, understanding as well as relationship. In general, the study also focuses upon literatures within the fields of risks plus health, and also examines all the studies that have utilized creative procedures for researching media influence. The way through which media has influenced the relationships amid people and also buyer seller interaction plus the technologies through which lives of people are getting affected is even contextualized within this study. It must not be misinterpreted with an attempt to prove any straight impact that media has upon people. Instead, the intention here is to present paths of thinking regarding media influence as well as hopefully this will help readers to build a proper link amid findings and theoretical body. Introduction: With a nonstop development of the contemporary media technology, continually updated sources otherwise medium of communication plus increasingly rich types of interaction, mass media has almost always affected lives of people in every aspect. In present society and community varied forms of communications plus interaction activities have become essentials of peoples lives. As an instance, radio program named "Mars on Earth" which was reported in the year 1938, led to vast panic in United States and this sufficiently illustrates the above point of effect of enhancement within media and its technologies (Alic, 2002). TV, newspapers, radio, online news, e-newspapers, social networking sites and many other access several information which are a hit on the privacy of human beings but they have yet now become the most vital source of data and information intended for people towards understanding all about the society and the social media. Media has forever been an essential part of human life, all its coverage generally affects public's mood, as well as report of the people's viewpoint habitually leads trend of the public opinion. Since the nonstop spread of vital information for audience, media is even instilling relevant idea and concept to the audience in very subtle way, for affecting human attitude, and therefore to vast extent, towards changing the human view of world. Discussion: Change in the power dynamic world The propagation of internet actually has been sole catalyst that has been damaging within change of the power vibrant right from the marketers to the users. Through the use of internet, customers nowadays have attained entrance to the huge number of the data from the entire globe data which is ageless and critical as well as confirmable. In conjunction with merely a tick of the button customers can attain significant loom about firms plus all of their stuffs and services. They could also compare the products and even hunt for a lower priced goods, it enables them to even read reviews plus communicate with many other users regarding the product excellence utilizing the carry out, but they are even making as well as distributing them among others, permitting for unequaled exchange of data and information plus facts. Along with the explosion of the social media, like Face book, Twitter, Instagram, Tumblr, plus many more, users could access straight reaction regarding products be it goo d or even bad from many of their connections. Nowadays, a blog otherwise video made by a displeased customer could also become viral within merely few hours. Also extra impactful as compared to the action of the post is the reaction it brings out in all those whom it meets. Technology has provided the path to increase the conscious all the consumer (Weaver, 1980). Marketing Is Everyones Business Customarily, the term marketing actually has been tagged like one amongst four main operational fields of any commerce. Some others are operations, management plus finance. Moreover along with the marketings aims and role altering within late 1990s towards properly building up the customer relations, there has also been very ensuing alteration in the way through which overall operation gets observed internally in the corporations. In present date, marketing is documented as glue which binds the organization together. It is marketings sales predictions that assist the operations dual drivers that are vital at the play here. Initial is that customers today do not distinguish amid the customer service plus the product (Bulfin, Henderson and Johnson, 2013). Technology in reality has also integrated whole globe, placing this world upon every buyers tips to buy anything and everything and that too anywhere and everywhere. Because marketings position is towards building the user relation, a nd also because the feel points never only occur amid marketing segment plus patrons, some other segments also must get infused along with the marketing operation (Wadbring, 2014). Interactive Marketing With the traditional media opening these days and getting diseased through Web 2.0, marketers also are enforced to acquire a dissimilar loom to marketing operation. Knowing as well as accepting that the power of the message has not rested in medium, but instead in ways through which medium is utilized; most of the marketers have begun rebranding of their business, and also focusing all of their possessions upon building communicative relations with the users in the online societies instead of approaching all the media crusades. For initiators, the marketers are not lead by any such saying like, a good product would sell out itself. Knowing way in which internet has eased globalization, as well as the effortlessness at which patrons could source plus buy goods from anyplace and everywhere in the globe; marketers also have these days become extra vigorous, deliberately putting themselves at places where their consumers actually are situated within such digital globe. At such novel feel points, shrewd marketer also pay attention to his entire users, then gathers supplemented and personalized information, that he later controls to supply precious solutions and do never push any of his goods to the users. Current days marketer also understands and knows that the buyer is actually king plus that to carry on and survive properly marketers should attain a multi-channel system that would make them reach market in better way. As customers incessantly hunt for unmarked data and information, the marketers at the present are also faced with all the challenges of endlessly feeding the need plus performing so with the use of correct format, scope as well as tenor. Building unlock-source content also is very decisive to such approach, as it is also finding path to make sure that the messages are also syndicated as well as incorporated along with some other internet sites via links (Spielmann, 2003). A vital accompaniment of such loom is anticipation of the group customization of the content. Contrasting the traditional media which also sought to drive out consistent messages upon greatest numbers, the marketing within Web 2.0 phase has also been typified through personalized messages to the users. Using the technologies, like Ad Exchange as well as Demand Side stage, marketers could also ensure that all of their tailored messages get received by all of those for whom they are meant for (Chafetz and Valian, 1999). Because of ease plus frequency of the allocation of user as well as marketer produced content, marketers also are brand vigilantes, who are forced towards keeping an alert eye for the brand defamation through internet. Just like one superior review documented by any customer, that is shared with the connections in the online community could boost any brands status as well as customer base, similarly negative feedback which is offered by the users can affect the brand name badly (Schrock, 2008). Fundamental Shift Till date most convincing change of loom to the marketing operation is the move from the outbound kind of marketing towards the inbound kind of marketing. Also making out from the experiences attained from performing business in novel era of Web 2.0, firms also have recognized overwhelming benefits of pulling the customers to their goods and services, instead of pushing their good and services toward the customers (Roush, 2005). Also outbound marketing, explained by its persistence on the bombarding customers along with the messages all through print, television and also radio advertisements, plus those annoying and irritating telemarketing as well as spam messages on the email, are not merely costly, yet are basically no longer efficient. As also mentioned before, 217 million people in America have blocked the telemarketers from giving them any call at their homes and also today increasingly consumers are also avoiding television advertisements and commercials tremendously a gigan tic 86% as per the Guardian either through switching the channels or through purchasing the DVRs. The understanding of inability of the traditional marketing towards cutting it upon its own also has provided a path to the phenomena of pull marketing. Such a novel strategy and plan also provides tremendous advantages to the businesses (Mishra, 2014). Marketing that is inbound pulls the customers toward the brand through supplying a proper value laden goods as well as services, like the white papers, info graphics and also eBooks, plus many more that permit the marketers to make their way to the customers and users inner circle. Right from here the marketers could also massage requirements and needs of all of their customers as well as gain the privileged, personal data and information that these people can utilize to redefine plus specify all of their market sectors recognize valuable leads plus then create many personalized messages plus goods (Christensen and Morley, 2014). As the catalog is fed via sites such as Twitter, Orkut and Face book and the news aggregators like the Reddit.com as well as Digg.com; all its reach could also multiply creating its message viral. Via the social media plus internet, marketings attitude plus even its approach toward development of the advertisements in addition to the promotions also has changed tremendously. Those who actually remember the real 2013 Super Bowl also are reminded of hilarious Doritos advertisements, and both of these were crowd that was sourced via the Doritos. There also exists an issue of the cost, plus the path in which such a novel marketing loom affects bottom-line (Prospects of Scientific and Technological Advancement, 1960). Contrasting the traditional marketing of the outbound, Inbound, for the reason of its utilization of the digital technologies which permit for greater achievement and specificity also offers higher, quantifiable and recognizable returns, at much cheaper costs and also consumes much less time. Inbound Marketing has reportedly cost some 62% less on each lead than the outbound marketing. The utilization of the business intelligence and also predictive analytics, management systems, management of customer relation and many other software plus programs are all intrinsic in this novel marketing loom (Ross, 2010). Such technologies permit the firms to rapidly sort, analyze as well as translate variety of information as well as data that they access through increasing the touch points along with their users. Together with evolution of internet in addition to the digital devices which also allow rapid plus even reliable access to the portals, marketing loom otherwise approach, will definitely constantly to evolve and affect the world and the relation amid the buyers and the sellers (Fejes, 1984). Effect of media on media audience research Audiences today are very much capable of making all types of confrontation readings to preferred leading culture, continually changing it within the process like the elites trying to properly catch up as well as encircle masses into its crease once more. Fiske (1990) considers the instance of the jeans as a proper fashion item and says they make jeans and we modify them to appear trendier, so they respond again. Creating a proper cycle of the resistance by active audiences otherwise consumers as well as dominant classes makes things extra complicated. Researchers also continue, upholding that there does not exist any such thing like a homogenized public or audience, rather a set of pluralized populace and audiences that gets shaped from a diversity of the backgrounds (Napoli, 2012). They have also maintained that such multiplicity of the meaning that amounts to very semiotic democracy where public is culturally competent to not require media experts and do never ask any help from th em. This even goes further, as it can be also argued, as it attempts to say that actual denotation of any program can be completely diverse, not merely oppositional, negotiated, and otherwise dominant but also in many other matters (Orvis, 1978). Some researchers argument causes issues as well as problems for several media researchers because it only means that these people are approximately incapable of determining the way through which audiences think as well as behave. Indeed, people often have cited the reality that somewhat 80-90% of all the advertising plans and strategies do not succeed in carrying in an augmentation in the sales which even has led towards several people to enquire usefulness of the novel audience research (Fiske, 1990). Initially, there also appears to be very great pact of the backtracking plus shifting over the amount of meaning that should be allotted by audience and amount of text all amongst its leading roles with all disagreements for how far the audiences were understanding the texts via their own social backgrounds along with some pointing out the fact that several later studies backtracked in the textual analysis (Robinson, 2000). Morley also had an argument along with his contemporary named James Curran, who also questions novelty of the novel audience research plus thus how much this had to insert to discourse (King, 1998). We have definitely arrived to an age where media has absolutely been altered by leaps as well as bounds taking whole globe and in fact the total universe by the storm, touching rich as well as poor. In early phases merely those who were fortunate enough were capable to access plus get a peep to media world because money played very vital role in this filed and the task of money as well as fund was a big part. Few people also were not capable of affording any type of interactions and communications whether radio, television, or even telephone as well as several people also had to depend on the magazines and messengers to convey messages. This even was a job that generally took long time and sometimes years but today it are not a big deal and any message can be delivered to any part of the world in minutes and seconds. As it is known, media has very strong social as well as cultural affect and impact on the society. This even is predicated on their capability to accomplish a wider audience along with a very strong as well as influential message (Himelboim and McCreery, 2012). A phrase is also used like a source of explaining the way in which distribution of any message could often be extra important as compared to the content of message itself and the phrase is the medium is message". It actually is via persuasiveness of the media that messages in reality reach target audiences within no time. These also have been very influential media because they till date have been mostly responsible for properly structuring people's everyday lives plus routines. Also television broadcasting in reality has a vast quantity of control and management over content community watches plus times at which it also is viewed. In past years technology also has revolutionized the path people live in. The enhancements and advances as well as growth in the technology have never slowed into new millennium plus as they carry on going forward so must the people and world all around that actually keeps on changing (Morley, 2011). The pop culture also was innermost as well as managed by the large trans-national and translation media firms. This even got changed radically in past decade. With enhancement within the technology of internet like mobile internet plus the broadband populace also have extra entrance to several types of pursuits and data as well as information plus communication (Chung, 2007). With all such changes the form in which people interact plus use the media also has changed, though questions could be raised regarding the extent to which media influences this and has an impact on people (Lowenthal and Fiske, 1956). Conclusion: The study has mentioned that huge enhancement of novel media which is extremely troublesome for management and controlling of the relations of the buyers with their customers and also few things which even becomes apparent within this theoretical framework which also triggers the conversation of novel effects of media and impacts in the editorial. Provided structure also exemplifies that all novel media needs a proper move within the thinking of marketing and also that users even have turned out to be extremely lively partners and are nowadays plateful like consumers plus the producers and also the vendors, being sturdily attached with the system of many different consumers. Controlling the customer relations in phase of novel media also looks like the pinball playing, along with widespread data being obtainable on the brands as well as goods that can reproduce, yet also impede along with firms marketing the messages and advertisements like the bumpers do. In a nutshell here are all the details and information regarding the use of media and also the effect of media technologies upon the relation amid the buyers and the sellers. This study will provide the reader with full insight into the topic and will enable him to learn about several researches and findings as well as studies made by several researchers who have made efforts to study the fact about the changing trend of media field and development of new technologies. This will also help them to know how people manage their relations with the sellers in a world of constantly developing media technologies and how sellers cope up in such changing ecology. References Alic, J. (2002). Athena Unbound: The Advancement of Women in Science and Technology. Technological Forecasting and Social Change, 69(9), pp.953-954. Bednarek, Z. (n.d.). Skills Gap: The Timing of Technological Advancement. SSRN Journal. Bruck, S. (1980). Must technological advancement be dehumanizing?. Biomaterials, 1(2), p.66. Bulfin, S., Henderson, M. and Johnson, N. (2013). Examining the use of theory within educational technology and media research. Learning, Media and Technology, 38(3), pp.337-344. Chafetz, J. and Valian, V. (1999). Why so Slow? The Advancement of Women. Contemporary Sociology, 28(1), p.42. Christensen, M. and Morley, D. (2014). New Media, New Crises, New Theories? An Interview With David Morley. Popular Communication, 12(4), pp.208-222. Chung, D. (2007). Profits and Perils: Online News Producers' Perceptions of Interactivity and Uses of Interactive Features. Convergence: The International Journal of Research into New Media Technologies, 13(1), pp.43-61. Fejes, F. (1984). Critical mass communications research and media effects: the problem of the disappearing audience. Media, Culture Society, 6(3), pp.219-232. Fiske, J. (1990). Popular Narrative and Commercial Television. Camera Obscura: Feminism, Culture, and Media Studies, 8(2 23), pp.132-147. Himelboim, I. and McCreery, S. (2012). New technology, old practices: Examining news websites from a professional perspective. Convergence: The International Journal of Research into New Media Technologies, 18(4), pp.427-444. King, E. (1998). Redefining Relationships: interactivity Between News Producers and Consumers. Convergence: The International Journal of Research into New Media Technologies, 4(4), pp.26-32. Lowenthal, L. and Fiske, M. (1956). Reaction to Mass Media Growth in 18th-Century England. Journalism Mass Communication Quarterly, 33(4), pp.442-455. Mishra, S. (2014). Media convergence: Indian journalists' perceptions of its challenges and implications. Convergence: The International Journal of Research into New Media Technologies. Morley, D. (2011). Communications and transport: The mobility of information, people and commodities. Media, Culture Society, 33(5), pp.743-759. Napoli, P. (2012). Audience Evolution and the Future of Audience Research. International Journal on Media Management, 14(2), pp.79-97. Orvis, P. (1978). Media: Radio and the Third World. Change: The Magazine of Higher Learning, 10(2), pp.48-49. Prospects of Scientific and Technological Advancement. (1960). Nature, 188(4753), pp.807-807. Robinson, P. (2000). World politics and media power: problems of research design. Media, Culture Society, 22(2), pp.227-232. Ross, P. (2010). Is there an expertise of production? The case of new media producers. New Media Society, 13(6), pp.912-928. Roush, W. (2005). The Creation of the Media: Political Origins of Modern Communications (review). Technology and Culture, 46(2), pp.417-418. Schrock, A. (2008). Examining social media usage: Technology clusters and social network site membership. First Monday, 14(1). Spielmann, Y. (2003). Elastic Cinema: Technological Imagery in Contemporary Science Fiction Films. Convergence: The International Journal of Research into New Media Technologies, 9(3), pp.56-73. Wadbring, I. (2014). Review of Audience Research Methodologies. The Journal of Media Innovations, 1(2). Weaver, D. (1980). Audience Need for Orientation and Media Effects. Communication Research, 7(3), pp.361-373.